American Way

Xerox corporate
Art directors: me, Bill Weinert; Needham, Harper & Steers, New York
This was my first ever Xerox ad, but I had to share writing credit with my creative director, Barry Biederman. Although the layout was basically mine, Bill made it happen...and picked up a couple of wall hangings for his trouble. It ran in national newspapers as close to the TV page as we could get it.

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