Sexy as Hell

Swift & Moore/Campari
Art director: Adrian Lockhart, John Clemenger/NSW
Like the great majority of booze advertising, this one relies on pure imagery. Campari had been seen as boring, elitist, effete, etc., so we tried to change that. Among other placements, this ad appeared on the inside back cover of the premier issue of Australian Playboy. The editors must have really liked it; we didn't pay a loading.

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