Go-slow Tactics

CityRail
Art director: Dickie Dearing, Clemenger Sydney
We didn't even have the account when I wrote this one. At the time State Rail was going through a rather chaotic reorganisation - including a name change - and this Illawarra escarpment problem didn't help. They seemed pretty grateful for the way I portrayed them as concerned and responsible...and awarded us the account shortly thereafter.

For a higher-resolution, even more legible version, click Here.

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