Reduce EKGs

Xerox copiers
Art director: Peter Tiisler; Needham, Harper & Steers, New York
Miniature EKGs: what a good idea. If you could make out the names, you'd discover the patient was one Peter Tiisler and he had been looked after by Dr Graf. Because so many Xerox ads featured copies of documents, we were always using our names. (There were also legal considerations.) Charlie Weisehahn handled the photography. The ad appeared in hospital trade magazines.

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