Getting into the Bush

Ciba-Gigy/Eurax
Art director: Greg McAlpine, Goudie & Stephens - freelance
When we saw the list of irritants Eurax can soothe, Greg and I decided to use exaggerated illustrations of people being driven nuts with itches. When it came to illustrators, MAD Magazine sprang immediately to mind...and the best of the bunch, Jack Davis. Because he had never done anything for Australia, Davis agreed to do three illustrations for peanuts. We were thrilled. As was the client.

Click the ad to close this window