Flamboyant Flounces

NSW Dept of Industrial Development & Decentralisation
Art director: Greg McAlpine, Coudrey Dailey
Why couldn't all government accounts be like this? The public servant we dealt with actually had a sense of humour. But even more important, he had a commitment to helping small businesspeople. Not only were the stories true, we had quite a choice. All we had to do was create a newspaper campaign that would make a government department look approachable.

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