This Morning's News

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Art director: Bill Weinert; Needham, Harper & Steers, New York
This ad isn't quite as clear-cut as it might appear. If you could read the newspaper article, you'd see something odd. We couldn't get permission from NASA to mention anyone's name. So, drawing on my journalism background, I wrote a news article reporting mankind's giant leap minus any specific reference to Neil Armstrong, Buzz Aldrin or anyone else involved. It ran in trade magazines read by educationists.

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