Pal Breakthrough

Uncle Ben's/Pal
Art directors: me, Rob James; Clemenger Sydney
Lots of dog owners refused to feed their best friends Pal because it made them fart. When we learned that the formulation had been changed to eliminate the problem, we suggested an ad saying so. But the clients didn't see how it could be done without suggesting the earlier product had been inferior. When I came up with this solution, they admitted it overcame their objections. But they still didn't run it.

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