Crash Poster

RTA/Driver Fatigue
Art director: Dean Mortensen, Clemenger Sydney
This is one of a series of billboards that we did with wrecked cars stuck to them. Because of all the crashes along the main road to the snow, the RTA wanted something with extra impact. So we used two cars. Originally, it was only meant to be up for the run of the six-month contract, but the last I heard it was still there years later. We also did one for another dangerous stretch on the North Coast where I changed the word 'skied' to 'surfed'.

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