Sick Roads

Australian Automobile Association/Petrol Tax
Art director: Warwick Majcher, Clemenger Sydney
The senior suit, Don Brockman, used the expression 'sick roads' when I was explaining to him the potential problems with sick kids in the bush. So, in all fairness, I share credit for this headline with him. However, the copy's all mine. (Funny how art directors and suits are plenty happy to contribute headlines, but awfully reluctant to write the copy.)

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