Skinheads & Bad PR

Fairfax/The National Times
Art director: (I'm not sure); Y&R Sydney
I figured the journalist who had written this feature might have been a bit wet behind the ears and thus conned. My headline reflects my scepticism, and since editor Max Suich, who was no dummy, approved it, I think he might have been of a like mind. Aimed at widening the Victorian readership, this ad appeared in the Melbourne Age and Sydney Morning Herald.

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