Sudden Tan

Plough/Sudden Tan
Art director: Warwick Majcher, Y&R Sydney
In the land of the Bronzed Aussie, there was no way we could sell Sudden Tan as an alternative to the real thing. Instead, we positioned it as a cosmetic, a make-up accessory. Even so, it still looked pretty artificial. John Ashenhurst made the classy photograph. The ad ran in Cosmopolitan and Cleo.

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