Thai Airways

Thai Airways
Art director: Dennis Hearfield, Magnus Nankervis & Curl
Ted Curl had done an earlier Thai ad introducing a new route by showing a furrowed line drawn in the sand. Since Thai seemed bent on opening as many new routes as they could, Dennis and I sought an appropriate way to help establish a look for an ongoing campaign. To emphasise the flying carpet reference, the original line said 'Persian Gulf' instead of 'Middle East'. The change was necessitated by certain political sensitivities in the region.

Click the ad to close this window