Use-by Date

Uncle Ben's/Pal
Art directors: Rob James, Tony Sauvage; Clemenger Sydney
The old turning-a-negative-into-a-positive trick. This time the client said, Stress Mealtime's freshness. I took that as, Counteract the limited shelf life. Rob and typographer Tony Sauvage combined for the look, but neither they nor I had anything to do with capitalising the product name all over the bloody place.

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