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     This is the pitch. websites.that.connect offer something you won't get from other web developers. Either because they don't have the resources, or they don't attach that much importance to it. I'll explain.
     All websites can be divided into three major components. The first is design, which includes not only the look of each page as well as the graphic elements that appear on it, but also, and far more important, the navigational architecture of the entire site. The second component is HTML authoring (specifically HTML5 and CSS), which in simple terms means the conversion of everything into code that can be read by multiple browsers and operating systems.
     The third component is the writing, or wordsmithery. Ideally, this should involve digging up all the necessary information, editing and organising textual elements in a logical way, making the copy reader friendly and benefit oriented, as well as imparting an appropriate tone and otherwise fostering a professional impression.
     To one degree or another, any web developer will handle the first two components; almost none will expend either the proper effort or expertise on the third. Especially those emerging cut-rate places that offer template-based, cookie-cutter sites.


Design - visits should be as pleasant and productive as possible
I've been a web user for quite a while. One of the reasons I decided to reinvent myself as a web developer was because so many sites I visited suffered from cluttered and purposeless design, as well as dull and clumsy copy. When I sit down to develop a site, I approach it from two directions. First, as an experienced communicator bent on assembling all the elements necessary to tell your story as convincingly as possible.
   Then, once I know what we should be saying, I start thinking like someone discovering your site for the first time. My initial concern is making the navigation clear and intuitive. Next I concentrate on your site's appearance. Years of making ads has taught me how crucial it can be to stand out from the pack, to present a fresh, unexpected but still synergistic look. Advertising also taught me the value of simple, direct layouts devoid of irrelevant distractions. Happily, employing the same principles online invariably results in speedy load times as well.
   By the way, research has shown that almost no one ever complains, That site was terrible; there wasn't enough Flash. However, two of the four major complaints of web users do relate to poor navigation and overly slow load times.


HTML authoring - it never stops changing
HyperText Markup Language was originally designed to transfer information, a job it still does admirably. However, some time ago web developers realised HTML has serious shortcomings in terms of design flexibility and functionality. So in a mammoth undertaking, a consortium of experts (W3C) is revamping the basic language of the Web.
   At the same time independent programmers continue to come up with new ways of making websites more useful. The problem is, servers, operating systems and browsers have to be reworked to accommodate all these changes. And users like yourself have to upgrade. Meanwhile, those of us who create websites have to walk a fine line, staying up to date without leaving behind the people we're trying to reach.
   Something else worth mentioning here. It seems to me that an over-reliance on website-building software like Dreamweaver has led to many sites looking awfully similar. You get the feeling you've been there before. Lots of times. Writing much of my HTML by hand affords me a lot more flexibility. Plus, nothing beats a fertile imagination.


Wordsmithery - if they like what they read, they'll like you
For me, the writing process starts with research. I won't write a word until I've found out as much as I can about your products and/or services. I'll talk to anyone you think can help me. Visit offices, factories, whatever. And read everything I can lay my hands on.
   Then I talk to your customers or clients. As I suggested at the very beginning, as important as it may be to know what you want to say, it's far more important to know what they want to hear. That usually means talking to as many people as it takes to reach some sort of consensus.
   At one point in this initial stage, you and I will sit down together and develop a strategy consistent with your needs and expectations. Only when it's clear we're on the same page, will I go away to write the kind of engaging, inspired copy I've been alluding to all along.

     A word about search engine optimisation. As a matter of course, I employ numerous techniques to help rank you ahead of your competition with Google, Bing, DuckDuckGo and the rest. They involve all three components - design, HTML5 coding and copywriting. And some are not all that widely known among other developers. Mind you, the search engine people never stop refining their algorithms, so staying ahead can become somewhat problematic.
     I mentioned above two of the four areas that web users say they care the most about. A third is content. I always strive to give people more than they expect, both in terms of quantity and quality. (I encourage you to check out my Websites to see whether you think I've been successful.)
     The fourth major criterion that users judge a website by is the frequency of updates. If necessary, I will train one of your people to make basic changes. It isn't hard and doesn't require any particular aptitude. It's also cheaper than bringing in someone like me every time you want to update a phone number or someone's title.

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