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     As you scroll down, you'll see that I've worked on all manner of product categories. Everything from fast food to dog food. Shampoos to sheep drenches. Underwear to software. You name it.
     The social demographics and personality profiles of the various market segments have also run the gamut. From the highest of high fliers to the most recalcitrant of drink drivers. Farmers on the land to women on the Pill. Bookworms to shutterbugs. Highly discerning gourmets to anyone with a mouth. Etc.
     All of which means there wouldn't be many audiences that I haven't connected with at some point. And that most likely includes yours.


Gary Graf, Wordsmith - different breed of web developer
I'm including this shot only because it occurred to me that some people might surmise, reasonably enough, that anyone who could have accumulated all the experience in evidence throughout these pages must be either in or closely approaching his dotage. Of course, that was a few years ago...ago...ago...

Photo by Rob Henderson

SunLong TV

Clemenger Sydney - senior copywriter
Ampol Ricegrowers Apple Computer CityRail Uncle Ben's (Pal, My Dog) Pizza Hut Lion Nathan Australian Automobile Association (petrol tax) Swift & Moore Roads & Traffic Authority Legacy Sydney Electricity Sitmar Cruises Sega Nestlé Parke-Davis New Children's Hospital Sydney University Boral Bayer (animal health) Fantasia Information Services (travel) Wilkinson Sword

AWA Micromax

Thompson, White & Partners - director, creative services
AWA Micromax (computers) NSW Datsun Dealers Australian Consolidated Press

Swissair pair

Coudrey, Dailey - senior group head
Volvo Speedo (Jockettes) New Zealand Government Tourist Bureau NRMA NSW Department of Industrial Development & Decentralisation Swissair Regent of Fiji

World Series Cricket

Magnus Nankervis & Curl - untitled
Thai Airways International The Bulletin Luna Park Channel Ten Napro International Cricket


Madison Advertising Services - creative director
Ricegrowers Co-operative Sun Alliance Insurance Ethnor Veterinary Products Times Mirror Publications Chamber of Automotive Industries


Breville TV

John Clemenger/NSW - group head
Breville and Braun Olin Pool Products Swift & Moore 2UE Kentucky Fried Chicken Birds Eye Volvo Canon Copiers Hoover Nestlé John Fairfax The Paul Hamlyn Group Schwarzkopf

Pauls TV

Young & Rubicam, Sydney - very senior copywriter
Avis Tooheys Coppertone The National Times Pauls Ice Cream Radio Rentals Sperry Remington Arnotts Snack Foods Sunbeam and Dixiebell Margarines General Electric Ceylon Tea Bristol-Myers RAAF Officer Recruiting

Sanyo VCRs

Young & Rubicam, Melbourne - senior copywriter
Commercial Bank of Australia Sanyo VTRs Golden Fleece 3DB Radio

Cuisine Quiz

Richard K Manoff (New York) - copywriter
SCM Copiers National Car Rental Bumble Bee Tuna and Salmon Luden's Candy Bars and Cough Drops Howard Johnson Frozen Foods Carrols Fast Food Restaurants Pantene

Refuse Abuse

Needham, Harper & Steers, New York - copywriter
Xerox (copiers, computers, corporate) Frigidaire Johnnie Walker Red Kimberly-Clark Bristol Myers Edge Protective Shave Wise Potato Chips

Gold Lion

Cannes International Film Festival Copy Club of New York Caxton Awards American Institute of Graphic Arts Cork Film Festival The One Show London International Advertising Awards Mobius Awards F.A.C.T.S. Art Directors Club of New York Clio Awards Advertising Age Annual Awards American Advertising Federation San Francisco International Film Festival Advertising Club of New York Art Direction Magazine US Television Commercials Festival International Advertising Federation of New York

BU logo

Boston University School of Public Communication (now College of Communication)
Bachelor of Science, Dean's List
Major: Journalism/Advertising

USN logo

Military Service
US Navy Journalist
Graduated top Navy man from Journalist School served aboard aircraft carrier USS Midway in Public Information Office transferred to staff of Commander US Naval Forces, Japan (wrote for Stars & Stripes and Navy-wide media) appointed news editor for Armed Forces Radio & TV in Tokyo

Grey Reef Shark

Much published underwater photographer/author (Geo, Photo World, Scuba Diver, the Cousteau Society's Dolphin Log, various brochures, calendars and suchlike)


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