It's all about communicating. Convincing people to take advantage of what you're offering. Incredibly, the vast majority of websites today ignore this fundamental principle.
     In the early days, web development was the exclusive domain of computer scientists and graphic designers. All the geeks wanted to do was be the first with some technical wizardry to impress their peers. The designers were bent on creating the most striking home page ever. Communication with actual users was of no consequence to either.
     It's even worse today. A plethora of basic software and all-purpose templates is allowing every Tom, Dick and Harriet to churn out millions of pages. Virtually indistinguishable from one another. Devoid of any style or personality. Unconcerned with what visitors might be after.
     Sure, there are websites provided by trained communicators and marketers who understand the importance of connecting with people. But the cost of this kind of expertise generally adds up to a lot more than most smaller businesses are willing to spend.
     Note I said generally. There is one quite affordable way for those with a far more modest budget to take advantage of such communications and marketing know-how.
     Call or e-mail me.

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