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Whichever kind of site you need - content, commercial or any permutation in between - I start just as I would before beginning an ad campaign. You and I sit down and make out a work plan. Unless we do this first step properly, everything that follows could be considerably less effective than it should be. Even next to useless. Once we both know where we're coming from, I develop a strategy for approval. Then the creative processes begin. I come up with a proposition or positioning distinctive enough to make you stand out from your competitors. Next I execute. (For more about the process I've developed, see A Better Way.)
Below you can read about some of the sites I've been responsible for. Besides an outline of the problems I faced and the solutions I came up with, you'll also find some feedback from my clients. Clicking on either the graphic or the domain name of each site will take you there. If you have a wander through, you'll see they're quite different from one another. It's a matter of horses for courses, something you learn fairly quickly in advertising.
If you scroll down further, you'll encounter some sites I no longer look after. Since starting this business in 2001, I have had several clients move on, a couple are no longer trading and, in one case, the founder and moving force died. However, what they said when their sites were first posted still reflects the kind of work I do.
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