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Whichever kind of site you need - content, commercial or any permutation in between - I start just as I would before beginning an ad campaign. You and I sit down and make out a work plan. Unless we do this first step properly, everything that follows could be considerably less effective than it should be. Even next to useless. Once we both know where we're coming from, I develop a strategy for approval. Then the creative processes begin. I come up with a proposition or positioning distinctive enough to make you stand out from your competitors. Next I execute. (For more about the process I've developed, see A Better Way.)
Below you can read about some of the sites I've been responsible for going right back to the turn of the century. You'll also note my client list has shorted fairly dramatically in recent years. However, while I no longer actively pursue new business, I still enjoy the attendent challenges associated with creating compelling, relevant websites that don't look like everyone else's.
If that's the sort of site you have in mind, you might be interested in what my previous clients had to say when their sites were first posted. I believe their sentiments still reflect the kind of work that continues to be second nature to me.
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